We have always embraced change, yet our focus has remained constant through the years: delivering exceptional value. Here’s what our recent brand transformation entails and what it means to us.
Undertaking Arthur Lawrence’s repositioning exercise is a thoughtful and conscious decision to ensure that important strategic changes taken place in the last decade are clearly translated into our brand and the way we talk about ourselves.
The new positioning is reflective of our multifaceted organization evolved over the years; conveys a unified look and strengthens our stance as an entity that lives and breathes exceptional work.
Arthur Lawrence embodies seven characteristics that shape our interactions with various audiences.
Subtle but sleek modifications that incorporate our new direction.
New
The four bars coming together from each direction depict collaboration among various teams and entities at Arthur Lawrence.
Color Code
#A100FF
Color Code
#55A9DE
Color Code
#0C9748
The primary logotype uses a display font namely ITC Avant Garde Gothic. It is recommended to extend the logotype usage to a versatile, complementing secondary font family in brand collaterals; the secondary typeface is Century Gothic.
This is how our new brand identity appears across various digital and print collaterals.
.png)
