Snapchat’s Contribution to Saudi Arabia’s Vision 2030

Last week, Snapchat Inc. opened an office and a content creators’ council in Riyadh. Abdullah Alswaha, Minister of Communications and Information Technology, and Khalid Al-Falih, Minister of Investment, attended the launch. During the ceremony, Alswaha emphasized Snapchat’s significant role in encouraging incredible scientific and technological advancements. The minister also emphasized the platform’s presence in Riyadh, citing Saudi Arabia’s present 25 million active users and expressing hope for further growth through collaboration.

Snapchat remains one of the essential social media platforms through which the Kingdom of Saudi Arabia can achieve its ambitious goals successfully. Vision 2030 is Saudi Arabia’s plan to develop its economy as well as social order using technology and culture in its advancement. Let’s look at how this app plays a role in achieving the Kingdom’s Vision 2030.

Snapchat and Saudi Vision 2030

Snap, with its extensive presence and powerful digital technologies, helps to build a vibrant society, a thriving economy, and an ambitious nation—the three main pillars of Vision 2030.

Cultural and Creative Industries

Snap Inc. is actively committed to developing the creative and technological skills of Saudi youth. Snapchat has developed Augmented Reality (AR) training programs in collaboration with organizations such as the Saudi Ministry of Culture. These projects provide prospective content creators the much-needed resources to create AR experiences, which aligns with the Kingdom’s focus on expanding its digital capabilities. One such example is Snapchat’s AR Creator Studio in the Jax District. The studio allows local artists and developers to create interesting and immersive AR content. This helps to promote Saudi Arabia as a leader in digital arts and innovation.

Using Augmented Reality (AR) technology, Snapchat has indeed made cultural experiences and celebrations across the entire Kingdom much more vivid. This also concerns the development of local potential in AR applications, which creates a new generation of talent in the creative economy.

An average of 80% of Saudi Arabian consumers expect and desire to utilize AR as a useful ‘tool’ in their daily lives, according to a Snap and IPSOS survey. For companies, it means looking at countless opportunities to satisfy customer expectations and generate significant interactions. 84% of brands who use AR think it helps to increase sales, attract new customers, and drive performance metrics.

All of these achievements offer KSA brands a special chance to reach more people, attract new markets, and simultaneously generate significant commercial returns.

Snapchat is emerging as a leader in augmented reality technology in the Kingdom. It equips Saudi talent with AR capabilities, propelling the creative industries to new heights. This, in turn, showcases the Kingdom’s dedication to encouraging creativity and innovation.

Digital Transformation

The Kingdom is at a turning point in its transformational journey, and in line with its Vision 2030, the government has launched fresh projects. These projects are aimed at diversifying its economy.

Snap Inc. is assisting the Saudi government in developing a digital-first, knowledge-based economy and positioning the Kingdom as the hub for digital innovation and investment.

It is committed to providing stores the tools and technologies they need to improve their consumer journey, therefore enabling them to find opportunities for personalizing, accessibility, and convenience of each customer experience. With an internet adoption rate of 97.2% and 99.9% for cell phones, Saudi consumers have a great demand for technological ability in both digital and physical retail venues. The great majority, 84%, want multichannel or totally online buying experiences, which gives stores chances to provide dynamic and flawless interactions.

Innovative Economic Diversification

The integration of Snapchat’s digital technologies into large-scale events and projects will aid the Kingdom’s shift from reliance on oil to a digital knowledge economy.

Saudi Arabia has made massive investments in various smart technologies, including augmented reality and artificial intelligence; thus, Snap remains strategically placed to harness applicable advanced digital assets to reflect its corporate goals of driving enthusiastic public participation while enhancing the effective flow of communication.

Businesses use Snapchat to contact prospective consumers with original, culturally sensitive content, thus enhancing consumer interaction. This is in line with Vision 2030, which intends to shift the Kingdom into a digital-oriented economy and, at the same time, aims to decrease its revenue dependency on oil.

As noted before, the Kingdom of Saudi Arabia is a large market for the app’s user base. This high involvement offers opportunities for the Saudi youth to engage with worldwide trends and kick off local businesses, which will assist Vision 2030 in achieving the diversification of the non-oil economy.

Snapchat plays the role of a mediator between the local Saudi Arabian culture and the global set of technological standards. In cooperation with the private and public sectors, Snapchat improves the Kingdom’s story globally in favor of Vision 2030’s goal of making Saudi Arabia a cultural and investment powerhouse globally.

Snapchat assists Saudi Arabia in presenting itself as part of the creative spirit of the world by giving talent from the country a platform to showcase their efforts to users from around the globe. This is not only indicative of Vision 2030’s ambition for overarching cultural and technological city status but also nurtures a new generation of innovators.

Final Thoughts

Snapchat has been proven to be a booster of Saudi Arabian culture, youth, and economy. Combined with the frequent cooperation with companies and the use of highly developed digital tools, Snap Inc. plays an essential role in the Kingdom’s transformation towards the future of modern society, which is oriented towards technology. It benefits Saudi talent by creating innovative products, providing skill development chances, and raising global Viability for Saudi talent. The alignment with Vision 2030 confirms this particular platform’s pertinence to motivate and facilitate cultural enrichment, economic development, and technological advancement for the Kingdom’s highly successful future.

Arthur Lawrence stands as a strategic partner in the Kingdom’s journey toward realizing Vision 2030, empowering businesses with solutions that drive transformation and innovation. By offering expertise in digital transformation, talent acquisition, finance and accounting services (FAS), and customer experience (CX) solutions, Arthur Lawrence enables firms to harness cutting-edge technologies and build skilled, future-ready workforces. Through their holistic approach, management and technology consultants at Arthur Lawrence not only support businesses in achieving operational excellence but also contribute to Saudi Arabia’s vision of becoming a global leader in tech and talent development. Reach out to us to learn more.